Currency Exchange firm wants to increase its B2B revenue
The Problem:
Our client-a leading online platform for physical currency exchange-serves B2B companies needing to purchase inventory (stock) abroad or fund overseas expansions. Core pain points included:
Ineffective reach to key decision-makers (CFOs, controllers, treasury teams) searching for transparent, low-fee corporate currency solutions.
Low SERP visibility for high-intent B2B queries like “business currency exchange for importers,” “buy foreign currency for companies,” and “FX solutions for expansion.”
Under-utilized ad budgets with unclear ROI, especially for complex cross-border transactions and large-amount FX needs.
The Solution
Digital Overhaul & Audience Analysis
Website audit focused on B2B buyer journeys, branch and international reach, and competitor benchmarking for B2B FX providers.
Segmentation and persona building
Targeted mid-market and enterprise-level importers, distributors, and multinationals needing to manage risk and maximize margins on cross-border payments.
AI-Powered SEO Tactics
Automated Keyword and Topic Modeling: AI tools mapped niche B2B long-tail keywords, including those around corporate hedging, forward contracts, and bulk FX purchases.
Dynamic Landing Pages
AI-generated and frequently updated content for industries (e.g., “FX for automotive parts importers”), regions (“best USD/EUR rates for German subsidiaries”), and transaction types (“bulk purchase for overseas inventory”).
Content Forecasting
Predictive analytics surfaced future needs, content surges tied to global trade shows, seasonal restocks, or market expansions in specific geographies.
Ad Spend Strategy & Optimization
Channel-Specific B2B Targeting: Shifted 60% of budget to LinkedIn, Google, and industry-specific platforms targeting finance roles, emphasizing custom landing pages for every major corporate use case.
AI-Driven Bid and Budget Management
Continuous rebalancing toward campaigns yielding the highest blended ROI, optimizing for CPA and deal size.
Remarketing
High-value retargeting to qualified visitors, finance departments, treasury teams, and buyers researching bulk orders or new-market expansion.
Integration with CRM & Attribution
Full-funnel reporting tied paid conversions to sales pipeline, demonstrating revenue impact from both SEO and paid media.
Key Numbers
Total Marketing Spend across 12 months
Qualified B2B Leads/Month
New B2B Customer Accounts
Growth Impact (Year-Over-Year)
Qualified Leads/Month
Prior year:
48
After campaign (12 months)
130
Website Organic Sessions (B2B traffic)
Prior year:
41,000
After campaign (12 months)
122,000
SERP Rankings for Key Corporate FX Queries
Prior year:
#9–#16
After campaign (12 months)
Top 3 avg
New B2B Customer Accounts
Prior year:
82
After campaign (12 months)
150
Cost per MQL
Prior year:
$176
After campaign (12 months)
$104
Digital-Sourced Pipeline Growth
Prior year:
$13.1M
After campaign (12 months)
$18.8M
Additional Outcomes
- Elevated brand reputation among finance professionals via authoritative, AI-optimized content.
- Faster sales cycles, average onboarding time for new business accounts dropped by 21%.
- Reduced wasted ad spend by 19% with automated bid adjustment and strict audience controls.
- Enabled treasury teams to lock in rates, streamline settlements, and fully track multi-currency exposures on a unified dashboard.
Alex R. (Head of Marketing)
“Their AI-powered SEO and paid campaign targeting brought us directly to the desks of CFOs needing fast, transparent currency exchange. Our finance team can clearly see the ROI on every digital dollar spent.”