Ad Account Audits
Unlocking Growth: A case for Ad Account Audits
Ad account optimization is crucial because it ensures your advertising budget is used as efficiently as possible.
By continuously refining targeting, creative elements, bids, and placements, optimized ad accounts deliver higher conversion rates, improved engagement, and better return on investment. This means you get more value from every dollar spent, reduce wasted budget, and stay competitive in crowded digital marketplaces.
Ultimately, optimization helps your ads reach the right audience at the right time with the right message, driving business growth and maximizing campaign success.
What does it look like?
We audit all paid ad accounts:
- Google Ads
- Meta (Facebook and Instagram)
- Bing
- Reddit and more
Our 10 step audits will produce an unbiased overview of your ad accounts. They will provide you with clear and actionable tailor made recommendations, based on industry best practices, designed to improve your ad performance and your budget efficiency.
1. Conversion Tracking Verification
Ensures all tracking codes and pixels are properly set up and capturing key events, so data is accurate from the start.
2. Account & Campaign Structure Review
Assesses campaign and ad group organization for logical flow, effective segmentation, and scalable management.
3. Audience & Targeting Analysis
Examines audience targeting, demographic settings, and exclusions to confirm alignment with goals and minimize wasted spend.
4. Keyword and Search Term Audit
Reviews keywords, search terms, and negative lists to eliminate inefficiencies and surface new growth opportunities.
5. Ad Copy & Creative Review
Evaluates ad messaging, design, and relevance to identify underperforming ads and optimize for engagement.
6. Bidding Strategies & Budget Allocation
Scrutinizes bidding methods and daily budgets to ensure smart spend and maximize ROI.
7. Ad Extensions & Creative Assets Check
Audits all ad extensions and creative assets for completeness and performance contributions.
8. Landing Page Evaluation
Checks landing page experience, load times, and conversion pathways to boost overall conversion rates.
9. Device, Location, and Scheduling Analysis
Reviews performance by device, geography, and ad scheduling for more precision targeting and budget optimization.
10. Policy, Compliance & Script Review
Ensures your account follows platform policies, reviews use of scripts and automation, and catches any outdated rules or compliance risks.
This meticulous approach removes guesswork and reveals quick wins as well as long-term improvements, giving you a roadmap for higher efficiency and better results across all your paid ad channels.
What can you expect number wise*
Saved monthly
(almost 15% of the ad budget on average)
SQL
CAC
*Additional Details
- Averages calculated across different clients for a period of at least 3 months
- Clients typically prioritize one goal at a time and rarely achieve both cost savings and increased conversions simultaneously
- 90%+ of all client data ever compiled is featured in the above averages